Boom in Business, Boost for Translation

In a span of few years, from being an inconsequential back-burner area, translation has leapfrogged as a multi-billion-dollar industry. Companies, brands, and countries are now diving in this pool of skills, resources and tools to accelerate the transfer of knowledge, business and technology in a seamless way as boundaries between brands, cultures, and economic zones dissolve further.

Today, the very area of interpretation, translation, and localization (software, apps, websites, code, manuals etc.) totals up revenues of around $37 billion annually. On the surface, this is happening because more and more businesses are crossing borders and reaching out to new segments and markets for expansion of existing offerings and exploration of new ones.

This necessitates that adequate language translation services in local language and understanding of relevant culture frames. This also extends into areas like regulation, compliance related documentation, patents or other legal work.

However, in this country is gaining from both this local impetus of translation and the branching out of global outsourcing phenomenon. it has made its roots deep enough in the IT part of the outsourcing business, but now the same is trickling down for translation back-end processes as well. This brings to fore an often forgotten but crucial aspect of translation agencies – the translation services.

This is precisely where the country is reaping its strengths in servicing outsourcers thanks to a strong hand in technology and skilled resource pool. This is where it is leveraging a multi-lingual population and especially, a young breed of English and foreign-language-proficient people.

On one hand, translation companies are using this pool and expertise to translate documents, creating literature, scientific and pharma info, processes, knowledge, and technology into many languages. On the other hand, companies based abroad are using the country’s strengths built during the IT outsourcing phase to get an affordable and quality-oriented set of services for their global needs. This covers many verticals. Pharma companies are leveraging this service industry for compliance, patents, and medically-sensitive translations.

IT vendors and software makers are converting software interfaces, user and training manuals, labels and Meta data with the use of such services.

Advantageous labour costs, a service industry orientation, well-established infrastructure, technology orientation and competencies built during the BPO and IT outsourcing peaks are pushing the country ahead in this industry.

The ripe pool of resources is being further enriched with new and qualified professionals that many universities and language institutes are offering every year. With such a portfolio of tools, service standards, language specialists and translators; In this county with its language translation services edge, is coming up strongly on the global translation map.

A reliable and strong translation company here can typically cover a wide span of services and specialisation. They can be delivering legal, financial, regulation-related, documentation services, medical translation or IT-related translation.

The range of translation services in the country can cover anything from translation, interpretation, subtitling, memory databases, machine tools, and localisation services to bigger aspects like project supervision, management of file formats and locations, single database packaging of software, memory and content management and even quality reviews.

This is a prolific time for services in translation realm and in this country has at the forefront of this surging wave. It’s past (colonial influence and English’s importance in education), recent present (IT outsourcing phases) and future (bigger participation in geopolitics and global economy) are working in tandem to pushing its place up ahead in the language translation services domain.

Business Boosting With Blogs

Would you like to have a marketing tool that can save your business thousands of dollars? And with just one click it provides exceptional business opportunities. I’m talking about Business blogs. Blogs are a flexible medium for broadcasting useful information for your product or service. They are also very effective in the positioning of your product or service in the market.

If you want to have a definite advantage over your competitors engage in business blogging. If the previous reasons didn’t convince you, keep reading. Here are some great advantages to consider:

Word-of-Mouth- With approximately 14 million blogs on line and the totals are increasing each day, imagine how much your company will gain if you have your product or service advertised through blogs. Facts and figures spread so quickly with the Internet, particularly if a striking write-up goes along with your product or service. Soon hundreds of potential customers will have seen your blogs.

Awareness and loyalty- To create confidence and dependability among your customers have open communication with them. They will be more eager to sample your products and services when you are available to answer their concerns.

Feedback- For product exploration blogs are a good choice. It’s easier to enhanse your product or service when you can observe your customers’ thinking and social patterns. Your customers’ concerns can be addressed immediately also.

Neighborhood halo-effect- Most Bloggers are more than eager to create a blogosphere of feedback regarding your product or service. As long as you embrace and take an active part in the society your product will likely be contemplated in their next visit to the Internet or supermarket.

Better marketing results- Promote your business blog actively by submitting it to blog search sites and directories. Paste in your URL with your blogs. Be sure to include exclusive information with value. Make sure to always update your blog to keep readers coming back in again for the updates.

To get the most benefit with your blog use Really Simple Syndication feeds (RSS) in conjunction with it. Also, by using effective keyword phrases you can generate a higher ranking status within search engine traffic. By using this method you have a better chance of people locating your website which leads to your blog. So, more traffic equals more potential sales and that is just what we want.

Now, to be really successful, you should use RSS for news update feeds. These can be read through RSS reader applications. This is a very powerful tool for both business and internet marketers.

Your company may now be ready to proceed with blogging. Are you convinced of the potential of business blogging for marketing and targeting your sales increase. First, you have to determine whether blogging will actually help you achieve your goals. So, study your company’s business objectives and give blogging a try.

Remember, a blog is like a display booth in the largest exhibit on earth everyday. And the marketing possibilities for your business are to good to pass up.

Can E-Business Boost Your Business?

Like most other small and medium-sized businesses, you’re no doubt using email and other web-based tools to keep in touch with clients and suppliers, as well as run your operation. But are you doing everything you can to leverage technology?

The right e-business tools and strategies can help you stay ahead of the competition by supporting your efforts to offer better customer service, streamline business processes, increase your sales, and lower your costs. Here are our top ten e-business tips:

1. Conduct your banking, pay your bills and manage your payroll online. Tip: setup automated scheduled payments for any recurring bills so you never miss a payment and avoid incurring interest and penalty charges.

2. Use purchasing and restocking software to manage your supply chain

3. Build supplier and partner relationships through email and professional e-networking.

4. Use the Internet to market your products and services to a global audience without leaving your home base.

5. Create and grow a customer relationship platform that builds your customer base and tracks interactions for more personalized service.

6. Stay in touch with your customers through your website, email and text messaging.

7. Set up an online storefront and payment system (credit card, PayPal, or even by PO) to sell your products or services on the Web.

8. Use your company intranet to manage human resources, including scheduling and leave requests.

9. Build stronger internal relations with staff through your intranet and/or e-newsletter.

10. Automate order-taking, logistics, billing and file-sharing with customers and suppliers through a password-protected extranet.