How to Easily Collect Business Boosting Testimonials For Your Financial Services Marketing

The #1 reason why most marketing falls short is the lack of proof like testimonials. Testimonials are a form of social proof that justifies the value of your product or service. Without a testimonial, your customer must take your “word for it” that your product and service is as good as you say it is. While you can market without testimonials, you will always see your sales conversions improve the more you use this powerful form of social proof.

Here are some easy ways to start gathering testimonials for use in your marketing.

Strike While the Iron is Hot

Be alert to occasions where your client compliments your services. Just don’t thank them and walk away, use the opportunity to ask for a testimonial. You can say something like: Thank You for the compliment. I’m sure other clients would benefit from hearing your opinion. Would you mind writing me a brief testimonial. I’ve used this script with excellent results.

Create an Opportunity for Positive Feedback

You can create opportunities for testimonials by sending your client’s a customer satisfaction survey. This survey should ask your client to rate their satisfaction with your services on a scale from 1 (Bad) to 10 (Excellent). Ask any client that gives you a rating of 8 or above for a testimonial. Of course, anyone that gives you a score below 5 should be contacted immediately to assess the situation. These folks are giving you testimonials too – just ones you may not like!

Put Your Testimonial Gathering on Auto-Pilot

Put you entire testimonial in-take process on autopilot. Add a line to your invoices directing your clients to an online form where they can submit a testimonial. Train your staff to automatically ask for a testimonial if they hear any type of praise from your clients. Add a link to your website that shows and collects testimonials. The idea is to jumpstart your process for getting a steady stream without much work on your part.

Once you have these testimonials, make sure that you use them in every piece of marketing that leaves your office. Testimonials are a powerful tool, make it a point to have your client’s positive feedback sell your services.

Restaurant Marketing Strategies – Five Business Boosting Viral Marketing Techniques for Restaurants

Viral marketing? No worries. It has nothing to do with getting sick. It’s all about making word of your restaurant spread like a virus. Read on to find out more.

Would you like more customers? One of the hottest ways to get them is viral marketing. There are a number of ways to do that. Here are just a few of them:

1) Tell a friend

There are several “tell a friend” scripts available. Just Google “Tell a friend script” and you’ll find some.

These scripts have in common that they tell people to, you guessed it, tell a friend. Some of them offer rewards for doing that, and others consider the satisfaction of having pointed a friend to a great resource reward enough. Either way, check them out.

2) A do-it-yourself version of the tell a friend script

You can also do it yourself in a couple of ways:

a) By email

Include a link at the bottom of your email that your subscribers can use to forward the email to a friend, or, even better, to your sign-up page so they can get their own email.

b) Through coupons or cards

You can also give out special coupons or business cards that your customers can pass out to their friends. For each friend who comes in for dinner, your customer (AND their friend) will get a bonus, such as a free dessert or a specialty cocktail or coffee drink or whatever.

3) Create a special e-booklet

You can also create a special ebooklet that you give to your customers. It is filled with valuable info and, yes, coupons for special deals and special offers. And you encourage your customers to pass them on to their friends, and so on.

Make the book valuable enough that they will feel they’re giving their friends something of value. Of course, once they see all those great offers in the book, many of them will stop by to take advantage of them.

4) Offer the above booklet through social media

And don’t limit yourself to sending this ebooklet out to your subscribers but also tweet about it and announce it on your Facebook Fan Page. Don’t have one yet? Better get started with setting one up. Of course, you can also blog about it on your blog.

5) Wash, rinse, and repeat

And there you have it. Four powerful ways through which you can get the word out about your restaurant quickly. And don’t limit yourself to doing this just once. You can create a follow-up ebooklet and start all over again.

Do You Possess These 6 Business Boosting Behaviors?

Ever thought about what makes the great people in this world successful? Is it luck or chance? No way. The most successful people win on purpose. They have mastered the ability to consistently display good habits over time. So no matter where you find yourself today, the good news is you can change your circumstances by diligently implementing the following behaviors.

Reinvest in yourself: You are your greatest asset. Take time to go beyond the your typical routine and actively search for materials that will accelerate you toward the goals you want to accomplish. Are there any seminars, books, or mentors you need to be actively pursuing. If you want to be a champion then you have to do the work.

Be Passionate: If you can’t get excited about your product or service don’t expect your prospective customers to either. Before you join an opportunity or company be sure you will represent a product that truly helps people. Don’t look at dollar signs look for a product that truly solves a problem people have.

Play to your Strengths: Don’t try to do everything. You can only do so much. You will get further if you simply decide to do what you do well and let other competent individuals do the rest. Just because you own a Burger King franchise doesn’t mean you have to work the drive through.

It’s O.K. to Move on: You’ve given your best presentation and continue to follow up with the prospect. You can’t figure out why they won’t come on board. At some point you have to refocus on other prospects. You could spent too much time in a dead end encounter and miss those your really could bring on board.

Don’t Waste Time with Tire Kickers: You know them when you see them. They aren’t interested in buying only getting information. Refer them to your website or sales literature and keep walking. You could spend days working with someone who has no intentions of buying while a customer who is ready doesn’t get the attention they deserve. You’ll lose that customer to the competition.

Be Credible: Don’t make claims you can back up. Don’t promise the world to prospects only to have to apologize later. Better to under promise and over deliver. Remember we live in a negative social environment one bad customer experience can spread like wild fire damaging your image. Protect it at all cost!

I hope you see that good habits or behaviors over time will bring you everything you seek in business. The profits, accolades, and other rewards are a result of consistently displaying winning behaviors.