People are the life-blood of your business and talking to as many people as possible will keep your business dynamic and fresh. Fundraising events such as craft fairs, school fetes, office displays at lunchtime, Christmas bazaars, ladies pampering evenings and charity fund days are a fantastic opportunity to promote your business at a local level.
Why? Well, what’s exciting about fundraising events is that they are a massive market of different groups of people that your business wouldn’t easily get to – charity groups, school PTA members and parents, mothers from the playgroup, church groups, sports clubs, league of friends, church groups, people in offices, local businesses, local hospices, special interest groups, women’s groups, Brownie and Cub packs to name a few.
I spent over 5 years in party plan and during that time I developed a system for ensuring that I never ran out of sales, new customers and leads. I made sure that a significant proportion of my business was fundraising based. I attended school fetes and Christmas craft bazaars. I gave talks and demonstrations at ladies coffee mornings, charity lunches, social evenings and had displays at lunchtimes in office blocks. Usually, the charity received a percentage of my sales or charged a small fee for my display space. It was a win-win situation for my business and the fundraising groups – they raised funds and I grew my business!
By attending a fundraising event you can raise the profile of your business locally, generate new customers, sales, leads and bookings. It really is a very cost-effective way of promoting your business at a grass-roots level in your local area, without paying for advertising. Try it! You’ll be amazed at the results!
Good luck with your business.