Starting an Online Business – Boost Up Your Wholesale Buy-and-Sell Business With Online Marketing

Selling wholesale merchandise on the internet is a very popular way to make money. The reason is you do not need a brick and mortar store to go into business. With an online store, you only need to source out your products as cheaply as possible. Online selling is a very competitive, price-driven enterprise so you need to keep your prices low and attract customers in order to succeed. Online marketing is a tremendously effective way to increase traffic to your website and get more customers.

Millions of people use the internet everyday. They are potential customers but you have to find a way to steer them to your website and get their contact information. You need a contact name and email address to put together your customer database. When you have the information, you can start marketing your products.

Once you have a great product to sell, you will need a landing page for your website as well as an autoresponder. In online marketing, the landing page is the page that appears onscreen when a potential buyer clicks on an ad or a link from a search engine result.

The landing page is essential for you to build your customer list. It must be visually attractive, dynamic and informative enough to pique the visitor’s curiosity. Your autoresponder box on the landing page allows visitors to enter their names and email addresses before leading them to another site that will give them more information. Free autoresponders are available but there are paid services such as Aweber which offers flexibility and stability.

The primary purpose of an autoresponder is to feed messages to your new contacts at preset time intervals. This is to establish a bond with them so that they will be more likely to buy from you. You can set up the messages in the autoresponder and your contacts will automatically receive emails from you over a period of time. You can email prospective customers about your products and price list as well as other information.

A good way to get started with your online selling is by using SaleHoo. It provides a listing of legitimate suppliers and brings buyers and sellers together so each member can find what he or she needs. SaleHoo can help promote your business so that customers will easily find you. With the help of online marketing, you will soon be able to increase your profits tremendously.

Risky Business Boosts Life Insurance Costs

When the Crocodile Hunter Steve Irwin died recently after he pulled a deadly stingray barb from his own chest, people not just in Australia, but the entire world grieved for the animal-loving icon. The tributes to Irwin came from far and wide with children leaving soft toys and others making him a floral shrine. And perhaps some of the most sad, yet moving moments to come from his death was seeing his wife, Terri, amongst the crowds at his funeral and his brave eight-year-old daughter Bindi-Sue reading a speech about her love for her Dad.

Yet Irwin’s business was one in which he risked his life on a regular basis. In a recent interview with the US documentary programme 20/20, Irwin’s wife, Terri, says her husband had always thought he would die young. So what would this have meant for him when it came to life insurance? Is it likely that he would have taken out a policy because he constantly threw himself into danger? And, because of the risks he took regularly, would he have been able to get life insurance?

A spokesman for the Association of British Insurers says that in the case of Irwin, it would be likely that he would have had a highly specialised insurance policy, given that his entire business was based on risk. And chances are, if he did have life insurance, he would have taken out a policy not through an ordinary insurance company, but perhaps with firms which are Australia’s equivalent to those such as Lloyds or Standard Life. Yet, his case does highlight how for those in risky jobs, many are likely to have in the back of their minds the worry of leaving behind a family with young children who still have to battle the costs of mortgages and other expenses should their life be snatched from them.

People in risky occupations like Irwin’s, who also have a family, are probably more likely to think about taking out life insurance. Yet if they are in a risky occupation, their premiums are probably going to be higher than the ordinary person on the street. Exactly what is considered a risky occupation varies from insurer to insurer, says the ABI spokesman. But as an example he names ‘helicopter pilot’ as one.

A spokeswoman for the UK life insurance provider Standard Life says that when people want to take out a policy, they are asked a standard set of questions about the risks involved in their jobs. So it is not actually a situation where they list the occupations considered risky. Examples of the questions are ‘Do you work with explosives?’, or ‘Do you work under water or on high buildings?’ The spokesperson says this list gets constantly reviewed and updated. This is usually as new technology is introduced or evolves.

The Standard Life Spokeswoman says that if someone has a risky occupation, it is usually the case that they pay higher premiums rather than them being refused a policy completely. But she says there are very specific exceptions to this.

When it comes to those in the armed services, if a person is to being posted into a war zone, then the company will not offer insurance.

“If you have a situation where someone is a tightrope walker, for example, and they are looking to break a record or do something more dangerous than usual just days after they want to take life insurance out, then their policy would be refused.”

The Business-Boosting Technique That Most Designers Ignore

There is an easy way to get more repeat business and referrals, and most designers ignore it. It is known as follow-up.

Follow-up is simply…well, following up. In other words – staying in touch with potential clients, current clients, and past clients. 80% of design business is lost due to lack of follow-up!

When to follow up:

– After a consultation where the prospect did not purchase from you

When a sale is not made at the initial consultation, most designers assume the sale is lost and move on. But successful designers spend time and energy following up with these prospects.

– After a consultation where you made a sale

You gain trust and rapport by keeping in contact with your present customers while their project is being completed. Creating this trusted relationship will lead to repeat business and referrals.

– After the final delivery or installation

What a huge waste to ignore the potential of new business from past clients. Previous customers are more likely to buy from you than strangers, and studies show that they spend an average of 63% more!

How to follow up:

There are many ways to keep in contact with a prospect or client, and you can get as creative as you’d like. But remember that the easier it is, and the more automated you make it, the more likely you will continue to use it.

Here are a few of my favorite – and most effective – follow-up techniques:

– Emailing prospects

A week after your consultation, email the prospect and let them know that you are still available if they want to move forward. Tell them that you understand how busy life gets. You know that beautifying a home often gets pushed lower in daily priorities, but you are willing to help ease the stress whenever they are ready to get started.

I was pleasantly surprised to find out that many of the sales that I thought were lost were just busy people getting caught up in their daily stuff. My emails remind them about the design project (and they are grateful for the reminder!), and they often email back or call me right away.

– Calling past clients

I make it a priority to call 5 past clients each week. I do not call to sell anything (that makes me uncomfortable). I call to update my referral list or to set up a time to take photos of their home. Many of these clients tell me that they are glad I called – they had been meaning to call me about another design project but never got around to it. Since we are now talking, we set up a consultation.

– “Quality Control” calls

One month after you complete a design project, call your client to make sure they are getting all the benefits that they should. Make sure they are using the products correctly, see if everything is working properly, and ask if they need a quick steaming or cleaning. It’s a simple technique (that is often overlooked) that yields amazing results.

– Email Newsletters

My favorite way to stay in touch with clients, prospects, family, and friends is through email newsletters. They are a continuous way to remind people about what you do, increase your expert status, and keep you at the top of their minds. Email Newsletters tripled my business! (See my story and get more info)

Don’t forget to follow up!